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KY Dickens ya awọn Love Laarin aja ati awọn Owners ni Beneful Campaign


Chicago-STORY ká KY Dickens ti darí titun kan ipolongo fun Nestlé Purina ká Beneful ibi ti gidi aja onihun-ati ki o gidi aja-ọrọ ohun ti won ni ife nipa awọn ilera, "ọkà-free" aja ounje. Loyun nipa jin Idojukọ, New York ati Lapiz, Chicago, awọn mẹta muna fi aja ati awọn won onihun ti ndun ni verdant ita gbangba eto. Awọn onihun soro nipa awọn pataki ti o dara ounje to ọsin wọn 'ilera. Awọn ajá apejuwe wọn ardor fun awọn "r'oko-dide adie" ifihan ninu awọn ọja. "Ti o ni mi nọmba ohun kan lati jẹ," sọ pé a aala collie ti a npè ni Charlie.

Gbogbo awọn ti awọn eniyan-aja orisii ifihan ninu awọn to muna wa gangan aja onihun ati awọn won ọsin. Dickens ri wọn nipasẹ kan gbogbo simẹnti ipe ni Austin, Texas, ibi ti awọn ikede won shot. "A ni won nwa fun awon eniyan ti o wa lọwọ ati ilera mimọ," o salaye. "Awọn wọnyi ni awọn eniyan ti o ya wọn aja irinse ninu awọn oke-nla ati odo ni agbegbe adagun."

Nigba ti titu, Dickens iwuri awọn onihun lati mu pẹlu wọn aja bi nwọn ti fẹ nipa ti, ati ki o si tun waiye ni pa-ni-silẹ ojukoju. "O le so fun lẹsẹkẹsẹ ti o ba ti o wà nibẹ kemistri laarin awọn aja ati awọn eni," ó apepada. "Nibẹ ni o wa ohun ti o ṣe pẹlu rẹ aja nigba ti o ba gan ni ife rẹ, dun ohun, ati ki o Mo fe lati wa ni daju lati gba awon asiko."

STORY ni ipoduduro lori East ni etikun nipa Ilene Silberman (212) 794-9030; ni Agbedeiwoorun nipa Amy McIntyre (312) 550-2554, ni Guusu nipa Miller + Associates, (954) 563-6004; ni guusu nipa Ofofo !, (214) 288-2813 ati lori West Coast nipa Yvette Lubinsky, (310) 827-2626.

Fun alaye diẹ, ibewo www.storyco.tv/

kirediti

oyè: Campsite, Ọgbà,

Ose: Nestlé Purina

Brand: Beneful

Agency: Jin Idojukọ, New York. Kristen King, Group Account Oludari; Margaux LeBuffe, Account olubẹwo; Hillary Fabian, Creative Oludari; Megan Schulist, Associate Creative Oludari; Andrew Vuilleumier, Copywriter; Melissa Brown, o nse

Ibẹwẹ: Lapiz, Chicago. Viviana Paredes, Account olubẹwo; Lucille Gratacos, Account Oludari; Maria Bernal, VP, Creative Oludari; Javier Valle, Associate Creative Oludari; Kevin James, Olùkọ o nse; Danielle Linn, Production Business Manager; Mike Hurley, Talent Manager.

Gbóògì: STORY. KY Dickens, Oludari; Mark Androw; Aare / Alase o nse; Cliff Grant, Executive o nse; Cathleen Sutherland, o nse.

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